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Amazon Advertising 101: Everything You Need to Know to Get Started (Part 1)

Is Amazon taking over the world? Maybe… We live in a consumerist society, and Amazon has definitely fed the beast. Let’s be honest! We believe most of us have had our recycle bins overflowing into our neighbor’s yard as a result of empty Amazon boxes. To add to the mix, Amazon’s ad revenue is booming Read More

Is Amazon taking over the world? Maybe…

We live in a consumerist society, and Amazon has definitely fed the beast. Let’s be honest! We believe most of us have had our recycle bins overflowing into our neighbor’s yard as a result of empty Amazon boxes. To add to the mix, Amazon’s ad revenue is booming and benefiting numerous businesses!

Amazon has certainly revolutionized the way people purchase, and its aggressive push into digital advertising will accelerate the company’s spread into the digital world! While Google and Facebook can only infer buying intents, Amazon has a wealth of first-hand consumer purchasing data that may be utilized to better ad targeting along the shopping funnel.

With many businesses looking for advertising choices with the finest optimization, analytics, and exposure, Amazon could be a good fit! If you’re new to Amazon advertising platform or need guidance, let’s go over everything you need to know to benefit your business!

What is Amazon Advertising?

Simply said, Amazon advertising is similar to advertising on Google Ads.

When you type a phrase into the Amazon search box, some of the top results will be sponsored postings, which are referred to as Amazon Ads. They are marked as “sponsored” or “ad”.

Advertisers who want to increase the visibility of their products on Amazon can pay for these spots by bidding on specific keywords, resulting in better visibility in the Amazon SERPs. When a shopper clicks on an ad, the advertiser is charged. Amazon’s advertising platform is largely similar to Google Ads.

Amazon advertisements may also display on individual product pages. So, like Google Ads, Amazon has a variety of ways for you to connect your products to relevant customers who are actively seeking similar products!

Why Amazon Advertising?

There are 300 million Amazon users, and it is estimated that 80 million Americans have Amazon Prime membership! 80 million!

With so many people buying on Amazon, they have gathered a wealth of information about Amazonian customers through our shopping and purchasing patterns. Amazon wields real influence because it understands what consumers buy and how they do it!

So, wouldn’t Amazon be an excellent platform for promoting your products? Probably!

If you’re already active on Google Shopping, the Display Network, Facebook, and Instagram, now is the moment to join one of the largest surviving online ad networks. Amazon advertisements should be an obvious choice for eCommerce firms.

Types of Amazon Ads

So you have some lovely banner advertisements for branding purposes from your creative team that you’d like to market, but you also want to drive more eCommerce sales using Google Shopping-style ads.

Fortunately, you’ve come to the correct place, as Amazon offers options! Amazon allows you to create sponsored product ads, product display ads, and more.

Let’s look at a few of the Amazon advertising choices available to you!

Sponsored Ads

Sponsored advertisements, such as Sponsored Products and Sponsored Brands, enable you to reach Amazon shoppers when they are researching and discovering things. These advertisements assist vendors in promoting item listings by matching them with goods that potential shoppers are already interested in.

Ads are displayed on search results pages and relevant product pages, guiding people to your product detail page or store. It is easy to get started.

  • Choose the products you want to advertise.
  • Set a budget.
  • Choose the keywords, goods, and product categories you want to target.

Once you’ve started, you should understand why these ads will be useful. Sponsored advertising offers many benefits, including:

  • You Only Pay for Performance: You are not charged until a customer clicks on your ad, and you have complete control over your campaign budget.
  • Create Stability, Not Guessing: Amazon will recommend terms to bid on, or you can target products that are comparable to yours.
  • Allow You to See Insights: Monitor and optimize ad performance to drive results by changing keywords or adjusting bids as needed.

Display Ads

Display ads use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers on Amazon sites, apps, devices, and third-party sites. You can either manage campaigns yourself through the Amazon DSP console or work with their team of experts.

Your display ads are not limited to just Amazon but:

  • Amazon-Owned Operated Site
  • The Amazon Network
  • Amazon Devices

If you like Display advertisements, here are a few benefits:

  • Reach: Reach customers on or off Amazon via desktop, mobile, or other Amazon devices, regardless of whether you sell on Amazon or not.
  • Flexibility: Deliver unforgettable brand moments and motivate people to take action using a variety of creative formats and storytelling.
  • Relevant Audiences: Use first-party shopping behavior analytics to target your desired audience.
  • Headline Search advertisements: Headline search advertisements appear in search result pages as headline banner ads, always above the result listing. These ads are cost-per-click and direct users to any Amazon page they want.

Video Ads

Video advertising allows you to convey stories and build emotional connections with customers throughout their decision-making processes. We assist you in reaching your target audience in brand-safe locations and measuring the success of your video initiatives.

Your adverts will not only appear on the Amazon retail platform, but also on Amazon Echo and other Amazon-owned websites!

Because video advertising is booming throughout marketing efforts everywhere, it may be useful to examine how it might benefit you:

  • Brand Awareness: Integrate your brand message into high-quality content on Amazon sites such as IMDb, Fire TV devices, and throughout the web.
  • Relevant Reach: Expand your business message beyond standard TV commercials to reach relevant clients in places they consume content.
  • Display Ads that Match: Make relationships with customers by combining video and display advertisements to highlight your brand message or demonstrate your products and services.

If you want to scale your business, start Amazon advertising today. In our next blog, we will cover how to get started on Amazon advertising, how to optimize your ads and more. Stay tuned.

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