Lijo Decor

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Brand Registry

Amazon Brand Registry Brand Registry is a free Amazon program that allows brands or brand representatives to ensure that a brand is protected and accurately represented on the Amazon platform. It provides the capacity to register brand trademarks on Amazon, verify the brand’s existence, and effectively manage branded Amazon content. Brand owners can also identify Read More

Amazon Brand Registry

Brand Registry is a free Amazon program that allows brands or brand representatives to ensure that a brand is protected and accurately represented on the Amazon platform. It provides the capacity to register brand trademarks on Amazon, verify the brand’s existence, and effectively manage branded Amazon content. Brand owners can also identify and deal with potential infringement and counterfeit listings.

Brand Registry Requirements

  • Active registered trademark in the country where you want to enroll
  • Text- or image-based trademark (image-based trademarks must include words, letters, or numbers)
  • List of product categories where your brand should appear
  • List of countries where your brand’s products are manufactured and distributed

Advantages of Brand Registry

  • Ensure a good customer experience: Ensure content is accurate on Amazon, including product details and marketing materials
  • Stay ahead of the competition: Fixing content to help items become more searchable and sellable
  • Listing compliance and infringements: Protect against account health issues and listing infringements
  • Enhanced Brand Content: Ability to post additional content like images and videos
  • Protect against infringement: Handle counterfeit products and infringing sellers
  • Maximize visibility: Amazon prefers registered brands, boosting their presence in the algorithm
Many brands appoint registered agents to handle the Brand Registry process on their behalf. We assist several brands with this and can provide references upon request. Learn more about Amazon Brand Registry
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