L LIJO DECOR INTELLIGENCE
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Case studies

Three accounts,
and what changed.

Every figure below comes from account data or the brand's own financials.

Takeover

Thirteen times the sales in twelve months

A licensed ceramics and home brand

Several hundred licensed products, barely selling, and the advertising was not what was wrong with it. Products missing from Amazon entirely. Products listed twice, competing against themselves. Products paying oversize FBA fees on measurements nobody had ever checked, and a few priced so low that Amazon made more on the sale than the brand did. That is money leaving on every order, and ad spend only makes it leave faster. So we fixed the foundation first. We price Amazon above a brand’s own website rather than under it, so the channel wins new buyers instead of poaching the ones the brand already had and nobody’s stockists get undercut by the brand’s own listing. Licensed catalogs also carry restrictions most agencies will not touch: products that cannot be sold in certain countries, products that cannot be sold at all, rules about how a product may even be photographed. We work through those one at a time. Then we turned the advertising on.

13x sales in twelve months
29,000 units a year, up from about 2,000
Growth with margin

Sales up by half, advertising costing less per dollar

A premium men’s gifts brand, 40 years in business

The agency before us let a good part of this brand sit. Listings written once and never touched again, campaigns running on autopilot, products that had sold for a decade quietly sliding. We rewrote the listings and rebuilt the advertising from the ground up. Over the next year sales went up by half while TACOS came down, and those two usually pull against each other. Nothing about it came from cutting prices or from promising Amazon delivery the warehouse cannot make, which are the two easy ways to buy a number like that.

+50% sales, roughly $1.1M to $1.7M
Under 14% TACOS, down from about 15%
New to Amazon

A standing start to a quarter of a million in year one

A giftware brand, first year on Amazon

Decades of history off Amazon and almost nothing on it. The first question was not how to advertise, it was what belongs on Amazon at all. Giftware does not sell the way collectibles do. Someone buying a gift searches differently, spends differently, and needs different reassurance, so we listed what a gift buyer actually goes looking for and left the rest off. Then we built the pages around what stops someone spending real money on something breakable: how big is it, will it arrive intact, does it look like the photograph. A quarter of a million in year one, and most of that ran through the brand’s slow season.

About $140K first full quarter, from about $16K
About $250K first twelve months

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